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	<title>Comments on: The Best Way to Find your Potential Customers</title>
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	<link>http://marketing-garden.com/2008/06/15/the-best-way-to-find-your-potential-customers/</link>
	<description>creative marketing ideas, tips and tricks, and observations by Liga Besere</description>
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		<title>By: Your unique articles and blogs may be used by tons of readers, publishers and individuals</title>
		<link>http://marketing-garden.com/2008/06/15/the-best-way-to-find-your-potential-customers/#comment-1650</link>
		<dc:creator><![CDATA[Your unique articles and blogs may be used by tons of readers, publishers and individuals]]></dc:creator>
		<pubDate>Tue, 08 Nov 2011 18:38:23 +0000</pubDate>
		<guid isPermaLink="false">http://marketinggarden.wordpress.com/?p=43#comment-1650</guid>
		<description><![CDATA[&lt;strong&gt;Your unique articles and blogs may be used by tons of readers, publishers and individuals...&lt;/strong&gt;

[...]The Best Way to Find your Potential Customers &#171; marketing garden[...]...]]></description>
		<content:encoded><![CDATA[<p><strong>Your unique articles and blogs may be used by tons of readers, publishers and individuals&#8230;</strong></p>
<p>[...]The Best Way to Find your Potential Customers &laquo; marketing garden[...]&#8230;</p>
]]></content:encoded>
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	<item>
		<title>By: lucrari de dizertatie</title>
		<link>http://marketing-garden.com/2008/06/15/the-best-way-to-find-your-potential-customers/#comment-1585</link>
		<dc:creator><![CDATA[lucrari de dizertatie]]></dc:creator>
		<pubDate>Sat, 01 Oct 2011 21:25:35 +0000</pubDate>
		<guid isPermaLink="false">http://marketinggarden.wordpress.com/?p=43#comment-1585</guid>
		<description><![CDATA[&lt;strong&gt;lucrari de licenta...&lt;/strong&gt;

[...]The Best Way to Find your Potential Customers &#171; marketing garden[...]...]]></description>
		<content:encoded><![CDATA[<p><strong>lucrari de licenta&#8230;</strong></p>
<p>[...]The Best Way to Find your Potential Customers &laquo; marketing garden[...]&#8230;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: siva</title>
		<link>http://marketing-garden.com/2008/06/15/the-best-way-to-find-your-potential-customers/#comment-1307</link>
		<dc:creator><![CDATA[siva]]></dc:creator>
		<pubDate>Fri, 10 Jun 2011 16:40:00 +0000</pubDate>
		<guid isPermaLink="false">http://marketinggarden.wordpress.com/?p=43#comment-1307</guid>
		<description><![CDATA[Helpful article... Thank you..!]]></description>
		<content:encoded><![CDATA[<p>Helpful article&#8230; Thank you..!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Lotus</title>
		<link>http://marketing-garden.com/2008/06/15/the-best-way-to-find-your-potential-customers/#comment-977</link>
		<dc:creator><![CDATA[Lotus]]></dc:creator>
		<pubDate>Fri, 18 Mar 2011 06:05:59 +0000</pubDate>
		<guid isPermaLink="false">http://marketinggarden.wordpress.com/?p=43#comment-977</guid>
		<description><![CDATA[Really thanks all of you!  I am a new hand as a sales in the line of electronic compoment. Your advices are very useful!-----Lotus]]></description>
		<content:encoded><![CDATA[<p>Really thanks all of you!  I am a new hand as a sales in the line of electronic compoment. Your advices are very useful!&#8212;&#8211;Lotus</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Rafael</title>
		<link>http://marketing-garden.com/2008/06/15/the-best-way-to-find-your-potential-customers/#comment-552</link>
		<dc:creator><![CDATA[Rafael]]></dc:creator>
		<pubDate>Wed, 27 Oct 2010 22:18:32 +0000</pubDate>
		<guid isPermaLink="false">http://marketinggarden.wordpress.com/?p=43#comment-552</guid>
		<description><![CDATA[thanks, i am starting a bussines in the Spa industry and your entry had been very helpful]]></description>
		<content:encoded><![CDATA[<p>thanks, i am starting a bussines in the Spa industry and your entry had been very helpful</p>
]]></content:encoded>
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	<item>
		<title>By: Valdis Krebs</title>
		<link>http://marketing-garden.com/2008/06/15/the-best-way-to-find-your-potential-customers/#comment-98</link>
		<dc:creator><![CDATA[Valdis Krebs]]></dc:creator>
		<pubDate>Sat, 16 Aug 2008 17:56:04 +0000</pubDate>
		<guid isPermaLink="false">http://marketinggarden.wordpress.com/?p=43#comment-98</guid>
		<description><![CDATA[Hi Liga!

It has been a while since you, Uldi and I enjoyed fish &amp; chips in Galway.

I find it easier to let clients find me, instead of me finding clients.  The best way to be found is via the most popular/used media -- Google.  My clients are business people ad everyone uses Google.  As you mention, not everyone uses Twitter, Facebook, etc.  

In the networked world, it is not just &quot;who you know&quot;, but &quot;who knows you&quot; and even more &quot;who can discover you&quot;[quickly and without too much effort].  Then when these &quot;strangers&quot; contact me, I start a conversation abut their needs and these strangers soon become colleagues and friends.  In fact, this is exactly how Uldi and I met.

So a key marketing question becomes &quot;how discoverable are you?&quot; in a time of need.]]></description>
		<content:encoded><![CDATA[<p>Hi Liga!</p>
<p>It has been a while since you, Uldi and I enjoyed fish &amp; chips in Galway.</p>
<p>I find it easier to let clients find me, instead of me finding clients.  The best way to be found is via the most popular/used media &#8212; Google.  My clients are business people ad everyone uses Google.  As you mention, not everyone uses Twitter, Facebook, etc.  </p>
<p>In the networked world, it is not just &#8220;who you know&#8221;, but &#8220;who knows you&#8221; and even more &#8220;who can discover you&#8221;[quickly and without too much effort].  Then when these &#8220;strangers&#8221; contact me, I start a conversation abut their needs and these strangers soon become colleagues and friends.  In fact, this is exactly how Uldi and I met.</p>
<p>So a key marketing question becomes &#8220;how discoverable are you?&#8221; in a time of need.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Liga</title>
		<link>http://marketing-garden.com/2008/06/15/the-best-way-to-find-your-potential-customers/#comment-96</link>
		<dc:creator><![CDATA[Liga]]></dc:creator>
		<pubDate>Thu, 26 Jun 2008 00:01:11 +0000</pubDate>
		<guid isPermaLink="false">http://marketinggarden.wordpress.com/?p=43#comment-96</guid>
		<description><![CDATA[Thanks Marcel for the thoughtful comment.]]></description>
		<content:encoded><![CDATA[<p>Thanks Marcel for the thoughtful comment.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Marcel LeBrun</title>
		<link>http://marketing-garden.com/2008/06/15/the-best-way-to-find-your-potential-customers/#comment-95</link>
		<dc:creator><![CDATA[Marcel LeBrun]]></dc:creator>
		<pubDate>Fri, 20 Jun 2008 14:21:57 +0000</pubDate>
		<guid isPermaLink="false">http://marketinggarden.wordpress.com/?p=43#comment-95</guid>
		<description><![CDATA[Good points, Liga. I find that it is important to understand where your potential customer community is spending their time and to meet them there.  For some markets there is a significant &amp; growing presence (and discussion) in social networks, blogs, twitter, etc., and others - not so much.  As you point out, people are different and a single approach will miss some. 

I like your last point about sending people links to your posts, etc., as a good idea for bridging those who do not participate in online media to the valuable content online.  The challenge is doing that in a way that is opt-in and isn&#039;t intrusive.]]></description>
		<content:encoded><![CDATA[<p>Good points, Liga. I find that it is important to understand where your potential customer community is spending their time and to meet them there.  For some markets there is a significant &amp; growing presence (and discussion) in social networks, blogs, twitter, etc., and others &#8211; not so much.  As you point out, people are different and a single approach will miss some. </p>
<p>I like your last point about sending people links to your posts, etc., as a good idea for bridging those who do not participate in online media to the valuable content online.  The challenge is doing that in a way that is opt-in and isn&#8217;t intrusive.</p>
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