just finished reading a great book on logo design – Logo Design That Works: Secrets for Successful Logo Design.
effective logo not only represents a company, a service or a product, it “triggers emotions, creates desire, even forges communities”. successful logo represents an idea. that idea lives nowhere else but in our hearts and in our minds. like if we think of being fast, having a good performance, the “v” shaped Nike logo pops up in our minds…
people tend to come together and create communities around things they like. brands and their logos can easily become such a thing. choose them wisely.
