Here was a video of MTV commercial “sweetheart”.
Unfortunately it’s no longer available on YouTube but you can find it here.
I love every bit of this computer generated beauty.
Here was a video of MTV commercial “sweetheart”.
Unfortunately it’s no longer available on YouTube but you can find it here.
I love every bit of this computer generated beauty.

I saw this and couldn’t not to share it with you.
This is not a photo, and no, it’s not a computer generated image, it’s a painting! Yes, a painting – oil on canvas – skillfully done by artist Roberto Bernardi. Go to his website to see some more.
Enjoy.
Until now I tried to stick to a particular theme or style of the blogging (and as a result blogged very rarely). I tried to look professional and with that limited myself to dry and quite soulless posts.
From now on here you will find anything that excites me not only as a professional in marketing or design, but also as a person and individuality. I decided that I wont put any restrictions to what appear in my blogposts (as long as the content is something I would be able to show to my mom
).
So cheers and enjoy!
(As I definitely will.)

It has always been an important matter to understand your customers: what are their needs, what do they want and how do they make the decision to buy or not to buy your product. In times of economical difficulties (like global recession) and major changes (like a fact that by 2040 or even earlier hispanic population in US will surpass the white non-hispanic inhabitants) understanding of customers are crucial.
I liked the creative approach of a real estate broker who used his knowledge about his customer to his own advantage. “Hispanic would-be homebuyers were allowed to spend a night in the house so they could invite family and friends for dinner prior to making the purchase decision. The family decided to purchase the house after getting positive feedback from the guests.” The knowledge of an importance of family members and their opinion in a hispanic family secured the real estate broker a deal.
Pay attention to who are those people you are going to sell your products to and customize your approach accordingly. It will definitely pay off.
When everybody talks gloomy, doomy and recession this picture seemed encouragingly bright and positive. So thank you for staying with me, hope to see you again and have a very happy new year.
Photo ‘Happy 2009′ by faeryboots




Probably I am too deep in what I am doing now but Pantone(c) coloured things really excite me. Maybe because of approaching winter, gloomy weather and quickly disappearing last coloured leaves. Maybe because of an undiscovered necessity to number, measure and organize everything. Or maybe just because beautiful objects make life such a delight.
Monday morning coffee from Pantone Mug 186C, a quick look in the daily newspaper filled with credit-crunch articles while sitting on the Flight Stool 13-0859 TPX, and Rubitone on the corner of your work desk will make your day brighter.
For now I have just the mug but believe me it works.
If you believe that something is possible, then it is.
The Groundswell
May 18, 2009 by LigaFinally got my hands on and read The Groundswell by Charlene Li and Josh Bernoff.
At a first glance it seemed the book does not contain anything new for me, but sinking deeper I realized that there are a lot of fresh ideas for everybody. We all have heard of such social web tools as blogs, forums, wikis, and on-line communities but there are so many ways how to use them. Some ways are smart and beneficial for the user and for the community, some ways are better to be avoided.
The authors provide an insight in the opportunities given to the businesses by those social technologies. Some most important things which are emphasized throughout the book are:
In addition to well written ‘theory’ Charlene and Josh provided a lot of interesting and educational case studies in every chapter, helping the reader grasp the idea better. And sometimes the unusual approaches to problem solving using social technologies can be very inspiring and lead to new development of tools and make their usage even more efficient.
I recommend this book to anybody who is in marketing, communications, customer relations, PR or in general has to maintain a relationship with people inside and outside the company.
Groundswell blog.
Posted in blogging, comments & thoughts, customer relations, marketing, Public Relations (PR) | 3 Comments »